PSN Partner, Teamworks, Acquires Zelus Analytics to Power Intelligence Solutions

Teamworks, the enterprise SaaS company serving elite sports and tactical organisations globally, has announced the acquisition of Zelus Analytics, the leading sports intelligence platform. Zelus helps elite sports organisations and athletes win by blending rich data sources to inform squad construction, player development, game preparation, and in-match strategy decisions.

Since 2019, Zelus has built a reputation as the only company to combine world-class data science and engineering talent, deep industry experience, and advanced models and metrics to tackle the most complex challenges in sports analytics. Its enviable customer roster includes highly respected R&D and analytics teams in the MLB, NFL, NHL, NBA, IPL, European football leagues, and pro golfers on the PGA TOUR. Zelus' unique approach attracted lead investment from RedBird Capital Partners, as well as co-investment from sports analytics pioneer Billy Beane, Rich Kleiman and Kevin Durant's 35V, and others.

“Whether it’s deciding who to recruit, transfer, start, or develop – teams effectively using all the data at their disposal have a clear competitive advantage,” said Zach Maurides, Founder and CEO of Teamworks. “It was critical for us to find the best in the business and bring that to our customers. It didn’t take us long to realise Zelus was that company.”

Zelus’ Data Engine serves as a central data warehouse across league, team, and vendor data sources. Integrations with popular ball and player tracking data providers capture, clean, and transform millions of data points into an analytics-optimised format.

Pairing this high-quality data warehouse with Zelus’ Titan Intelligence platform provides teams and athletes with a comprehensive analytics suite of sophisticated, sport-specific metrics, predictive models, and visualisation tools.

With this acquisition, Teamworks adds 70+ sports data scientists and engineers to its global employee base. With experience across 30+ pro organisations and over 100 collective years of front office experience, all customers will benefit from their perspective and unmatched expertise.

“What’s made us successful is our ability to deliver value to teams across seven sports and at different stages of their analytics journeys,” said Doug Fearing, Co-founder and CEO of Zelus. “By joining forces with Teamworks, we can bring our world-class analytics platform to more sports and more markets, including collegiate athletic departments eager for a way to value players using on-field performance data.”

As part of Teamworks’ Operating System for Sports™, Zelus Analytics will provide the foundation for a sophisticated intelligence solution. Integrations with Teamworks AMS and Nutrition will enable teams to connect off-field preparation with on-field outcomes to drive future performance. In the ever-changing world of elite sport, Zelus will integrate with Teamworks Recruiting to drive data-backed player evaluations and inform athlete earnings decisions. Across the Teamworks product suite, Zelus and its talented experts will provide a competitive advantage to all customers.

Please contact us to learn how Zelus can help your organisation turn data into wins.

About Teamworks

Teamworks is the proven operating system for high performance, powering more than 6,000 sports, military, and public safety organisations worldwide. Available on a centralised, integrated platform, the Teamworks’ product suite provides specialised applications to support operations, recruiting, performance, development, compliance, and branding. Based in Durham, North Carolina, and founded in 2004, Teamworks continues to expand its global presence with employees across eleven countries. Visit teamworks.com to learn more.

About Premier Sports Network

Premier Sports Network (PSN) is the leading private network for the global sports industry, connecting key stakeholders and suppliers across the world of professional sports to improve the performance of those working behind the scenes and drive the development of the professional sports industry.