July 8th 2024 – Premier Sports Network (PSN), the leading private network for the global sports industry, has appointed Allied Global Marketing (Allied) as its official Marketing Agency Partner. This strategic alliance marks a significant milestone for both entities, combining PSN’s extensive network in professional sports with Allied’s proficiency in integrated marketing across entertainment, consumer and lifestyle brands leveraging paid, earned, owned, creative and strategic consulting solutions. Allied brings a wealth of expertise in strategy and innovation, crafting creative solutions that drive success in the global market.

The partnership aims to enhance Allied’s footprint in the sports industry by establishing a dedicated sports practice. Leveraging PSN’s global network of clubs, federations and sports organizations, Allied will introduce data-driven strategies to drive audience expansion, unlocking new revenue streams and innovative activations.

“Allied Global Marketing join PSN with a wealth of experience across the entertainment industry, and expertise that sports organisations will gain huge benefit from. I’m excited to welcome AGM to the PSN family and support the establishment of a new sports division within the business” said Jordan Rockall, Head of Partnerships, PSN. 

PSN is well-known for connecting key stakeholders and suppliers across the world of professional sports to improve the performance of those working behind the scenes and drive the development of the professional sports industry. Allied’s proven global track record in the sports sector includes working with major organisations such as WWE’s WrestleMania, beIN Sports, premium ticketed sporting events company Quint, Procter & Gamble’s NFL Experience, the National Hockey League’s Stanley Cup media tour, STN Sports, among many others.

“Over the last 15 years, Allied has successfully integrated sports into our diverse portfolio, which has increasingly become a central priority,” said Adam Cunningham, Chief Strategy Officer, Allied Global Marketing. “As we scale up our global sports offerings, partnering with PSN was the clear choice. Their unmatched expertise and impressive market presence align perfectly with our efforts. We’re delighted to team up with PSN and look forward to the collaboration ahead.”

About Allied Global Marketing

In business for over 35 years, Allied built upon its roots in advertising and publicity for movie studios to become a global leader in entertainment, culture, and lifestyle marketing.  Allied's global team of specialists across 24 offices in North America, Europe and Asia-Pacific, create paid, earned, owned and creative campaigns that drive performance for some of the world's biggest brands and their diverse customers across film, TV, streaming, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. The Allied advantage consists of a truly global approach to client services, matched with proprietary AI and computational math systems, and is focussed on the future of culture in all its forms.  With boots on the ground across the world, clients are given a truly holistic approach with localized solutions and activations to reach audiences where they are today and where they’ll be tomorrow.  

To learn more, visit https://alliedglobalmarketing.com/sports

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About Premier Sports Network

Premier Sports Network (PSN) is the leading private network for the global sports industry, connecting key stakeholders and suppliers across the world of professional sports to improve the performance of those working behind the scenes and drive the development of the professional sports industry.