Premier Sports Network is delighted to have partnered with GlobalBlock, a UK based digital asset broker, to support sports organisations and individuals with crypto education, new revenue opportunities and enhanced fan experiences.

The sports industry is waking up to the potential that cryptocurrencies and blockchain technologies can bring to further monetise fan engagement, attract sponsors and engage a global market in ways that were unimaginable decades ago. However, still in its infancy, we currently sit in a position where a large majority of society are asking ‘what are cryptocurrencies?’

In partnership with UK based digital asset broker, GlobalBlock, Premier Sports Network will embark on a roadmap to deliver educational workshops to support sports organisations and individuals with their understanding of cryptocurrencies, and other digital assets, address the perceived risks and the benefits of adoption with a transparent and regulated digital asset solution provider that offers a best in class personalised cryptocurrency service.

Kai McKechnie, Head of Marketing at Premier Sports Network, said: “Sports organisations are devising new strategies to connect with fans in a socially distanced world and blockchain is capable of revolutionising revenue streams and fan experience. However, while sponsorships have led to an increased awareness of cryptocurrencies, there have been growing concerns over links between cryptocurrency companies and clubs amid fears about lack of regulation.

“Likewise, professional athletes are becoming some of the world’s most prolific tech investors, from buying cryptocurrencies to backing companies and start-ups, with questions raised over the risks associated to investment in digital assets.

“The lack of crypto education and its regulation within the sports sector are key areas that need to be addressed and in partnership with GlobalBlock we will support the industry with a trusted service.”

Ben Small, Head of Partnerships at GlobalBlock, said: “The sports industry is seeing widespread adoption of digital assets, with more players, clubs, salaries and sponsorship deals accepting payments in cryptocurrency. This is a very exciting deal for us and we are delighted to be PSN’s official digital asset partner.

“We see this as a tremendous growth opportunity for GlobalBlock, not only to capitalise on the increasing trend of adoption of crypto within sports, but to provide education to PSN’s stakeholders. This will allow us to build on our three business pillars, namely service, security and transparency.”

About GlobalBlock

GlobalBlock Digital Asset Trading Limited is a publicly traded holding company (TSXV: BLOK) whose wholly owned subsidiary, GlobalBlock Limited (www.globalblock.co.uk) is a United Kingdom based digital asset broker that provides a personalised telephone brokerage service, trading platform and mobile app. Established in 2018 by an experienced team of financial service professionals, GlobalBlock Limited acts as a trusted agent serving the digital asset needs of individuals, corporates, institutional financial arms and intermediaries, providing best execution trading and safe custody of digital assets.

GlobalBlock Limited has been temporarily registered under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Prayer) Regulations 2017 as a cryptoasset business until 31 March 2022, pending the determination of the application by the Financial Conduct Authority. At this time, GlobalBlock Limited only accepts United Kingdom and Ireland resident clients or customer for its digital asset broker or trading services.

For more information, visit: www.globalblock.co.uk and www.globalblockdigital.com